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Jayne Buxton on The Great Plant Based Con

Jayne Buxton - Peak Human Podcast


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On this episode, Brian speaks with the renowned author and journalist Jayne Buxton. Jayne had published several books, non-fiction and fiction, on various subjects, but had a strong passion for regenerative agriculture, nutritional research and advocacy for animal products.

She is the author of the recently released book, The Great Plant-Based Con, which is discussed today.

Jayne is also an ambassador for The Real Food Campaign and The Public Health Collaboration, while also having written for publications such as The Guardian and The Independent.

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At Nose to Tail, we have products such as primal ground beef that includes liver, heart, kidney, and spleen for all the amazing nutrients and none of the hassle or taste you may not be used to. We ship boxes straight to you and have free shipping options. We also have biltong if you want grass finished meat on the go. This is a traditional South African meat snack that’s air dried, soft, and delicious. We have body care products made from beef tallow and only a couple other natural ingredients.

We also have seasonings to go along with these wonderful products and make cooking that much easier. Make a custom box today at and take advantage of the free shipping options. That’s how these interviews are all possible along with all the other content we produce on youtube and social media. Thanks for supporting the ranchers, my other producers, and my team!

The other way you can take advantage of this win-win-win situation is at where we have the Sapien Tribe. It’s a private members community where you get the extended show notes for these podcasts, discounts on NoseToTail products, zoom calls with Dr. Gary and myself, and a lot more. There’s also the Sapien Program if you’d like some help making a lifestyle change. Go to to find out more. Now onto the show!

Also check out our new beef tallow body care products

Biltong (South African air-dried beef specialty)

and custom patch hats

Follow along:




  • [3:00] Jayne and Buxton speak on their books/film and what inspired them to start that path

  • [5:15] - Brian and Jayne share their experience with the USDA scientist David Klurfeld who blew the whistle on the WHO study which demonized Meat

  • [9:25] - The high-level view of plant-based arguments

  • [14:10] - Diving into the nutritional differences in omnivore and vegetarian diets and their relation to health

  • [29:30] - the ramifications of Ancel Keys and the demonization of saturated fat, cholesterol and their association to heart disease

  • [49:40] - The propaganda and narrative behind the environmental arguments in the plant-based agenda

  • [1:12:00] - Where the globalization behind the plant-based agenda is leading to

  • [1:17:00] - Getting the book and moving forward


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